Why Are We Successful?
Incentive is just as important in the consumer markets as it is in our personal lives. Gamification can provide some of that incentive by creating a challenge-achievement-reward cycle in the consumer market place. Customers have the opportunity to “win” (both literally, within the confines of the game, and metaphorically, as they improve their performance), strengthen ties to your brand, and gain new skills, opportunities, discounts, incentives, offers, and more! Brands, stores, sales forces, and employers also stand to win from increased lead volume, organic traffic, sales, brand visibility and revenue.